Overview
Summer is the busiest travel season in Europe, and millions of German holidaymakers are already planning where to spend their next beach escape. While Europe offers thousands of beautiful coastlines, a handful of destinations continue to dominate holiday bookings year after year thanks to their combination of sunshine, beaches, family-friendly resorts and excellent value.
Looking at TUI's most popular holiday destinations for Summer 2026, five locations consistently stand out: Greece, Turkey, Mallorca, the Canary Islands and Egypt. Whether you're travelling as a couple, with family or looking for an all-inclusive getaway, these destinations offer some of Europe's and the Mediterranean's best beach holidays. This guide explores why these locations remain favourites and which type of traveller each destination suits best.
| Destination | Best For |
|---|---|
| Greece | Island hopping, crystal-clear beaches and couples' holidays |
| Turkey | All-inclusive beach resorts and family holidays |
| Mallorca | Short flights, beautiful coves and varied beaches |
| Canary Islands | Year-round sunshine and volcanic coastlines |
| Egypt | Luxury beach resorts and Red Sea snorkelling |
Which European Beach Destinations Are Most Popular for Summer 2026?
Every summer brings new travel trends, but some destinations continue to attract visitors because they consistently deliver excellent weather, beautiful beaches and a wide choice of accommodation.
According to the destinations currently highlighted by TUI, Greece, Turkey, Mallorca, the Canary Islands and Egypt remain among the most sought-after choices for Summer 2026. Each offers a different type of beach holiday, allowing travellers to choose the experience that best matches their travel style.
Explore Summer Holidays with TUI
Visit the official TUI Germany website to browse beach holidays, package deals and popular Summer 2026 destinations.
Why Is Greece One of Europe's Favourite Beach Holiday Destinations?
Greece continues to attract travellers with its combination of idyllic islands, turquoise waters and relaxed Mediterranean lifestyle. From famous islands to quieter coastal escapes, visitors can choose between lively beach resorts and peaceful seaside villages.

Beyond the beaches themselves, Greece also combines local cuisine, historical attractions and island-hopping opportunities, making it one of the most complete holiday destinations in Europe. It's an excellent choice for couples, families and travellers looking for both relaxation and exploration.
Discover Greece with TUI
Browse the official TUI Germany website to explore Greek island holidays and beach resorts for Summer 2026.
Why Do So Many German Travellers Choose Turkey for Summer Holidays?
Turkey remains one of the strongest choices for travellers looking for excellent value alongside premium holiday experiences. The country's Mediterranean coastline is home to numerous beach resorts, many of which are well known for their extensive facilities and family-friendly atmosphere.

Whether you're planning a relaxing beach holiday or an all-inclusive escape, Turkey offers plenty of options suitable for different budgets and travel preferences. Its combination of warm weather, long beaches and quality accommodation continues to make it one of TUI Germany's most popular destinations.
Explore Turkey Beach Holidays
Visit the official TUI Germany website to compare beach resorts and package holidays across Turkey.
Is Mallorca Still One of the Best Beach Destinations in Europe?
Mallorca has remained one of the most popular summer holiday destinations for decades, and for good reason. Its beautiful coastline combines lively beach resorts, peaceful coves, scenic coastal villages and a wide variety of accommodation suitable for couples, families and groups of friends.

For many German travellers, Mallorca also offers the convenience of relatively short travel times, making it an excellent option for both week-long holidays and shorter summer breaks. This combination of accessibility and diverse beaches continues to make it one of TUI's top destinations.
Discover Mallorca with TUI
Visit the official TUI Germany website to explore beach holidays and package deals across Mallorca.
Why Are the Canary Islands and Egypt Perfect for Sunshine Seekers?
If guaranteed sunshine is your priority, the Canary Islands and Egypt remain two of the strongest choices for Summer 2026.
The Canary Islands offer a unique mix of volcanic landscapes, golden beaches and year-round warm weather, making them ideal for travellers who enjoy outdoor activities alongside relaxing by the sea. Each island has its own character, giving visitors plenty of options depending on the type of holiday they want.
Egypt, meanwhile, continues to attract beach lovers with its Red Sea coastline, luxury resorts and world-famous snorkelling and diving opportunities. Alongside relaxing on the beach, visitors can also enjoy marine life, water sports and fascinating cultural attractions, creating a holiday that combines leisure with adventure.
Explore Summer Escapes with TUI
Browse the official TUI Germany website to compare holidays to the Canary Islands, Egypt and other popular beach destinations.
Which Destination Should You Choose for Summer 2026?
The best destination depends on the kind of holiday you're looking for.
- Greece is ideal for island scenery, crystal-clear waters and relaxed Mediterranean charm.
- Turkey suits travellers looking for excellent value and all-inclusive beach holidays.
- Mallorca offers convenience, varied beaches and something for every type of traveller.
- The Canary Islands are perfect for dependable sunshine and outdoor adventures.
- Egypt combines luxury beach resorts with unforgettable Red Sea experiences.

All five destinations continue to rank among the most popular choices featured by TUI, making them excellent options for anyone planning a Summer 2026 beach holiday.
Find Your Ideal Beach Holiday
Visit the official TUI Germany website to compare destinations and start planning your Summer 2026 getaway.
Frequently Asked Questions
Which beach destination is most popular with German travellers?
According to the destinations currently promoted by TUI, Greece, Turkey, Mallorca, the Canary Islands and Egypt remain among the most popular holiday choices.
Which destination is best for families?
Turkey and Mallorca are particularly popular with families thanks to their wide range of beach resorts and holiday facilities.
Where can I find the most reliable sunshine?
The Canary Islands and Egypt are both excellent choices for travellers looking for consistently warm weather.
Is Greece suitable for couples?
Yes. Greece offers romantic islands, beautiful beaches and a relaxed atmosphere that makes it especially popular with couples.
Why is Mallorca still so popular?
Its combination of beautiful beaches, easy accessibility and diverse holiday experiences keeps Mallorca among Europe's leading summer destinations.
Why book through TUI?
TUI offers a wide range of package holidays, beach destinations and accommodation options, making it easy to compare holidays in one place.
Final Thoughts
Europe is home to countless beautiful beaches, but Greece, Turkey, Mallorca, the Canary Islands and Egypt continue to stand out as the destinations travellers return to year after year. Each offers its own unique blend of sunshine, scenery and memorable holiday experiences, making them some of the strongest choices for Summer 2026.
If you're ready to plan your next beach escape, visit the official TUI Germany website to compare destinations, explore package holidays and book your perfect Summer 2026 getaway before the busiest travel dates arrive.




